It is estimated that there are roughly 40,000 pieces of plastic floating in every square kilometre of ocean*. By 2050, there will be more plastic in the sea than fish (by weight)*.


Over 5 million tonnes of food ends up as landfill in Australia alone, enough to fill 9,000 Olympic swimming pools*. One in five shopping bags (about $3,800 worth) of groceries end up in the bin per household, per year.*


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You can Make

A Difference

By shopping at MAD, you can cut back on the plastic in your life, as well as the waste. All our produce is delivered to MAD in bulk, we recycle any plastic packaging, and sell it to you plastic-free by weight, so you can buy as much, or as little^ as you like.


^in-store only; 40g minimum, 10g for herbs & spices


More About Us

Thirty years in IT does strange things to a person and I had been looking for a change, but had no idea what. During a holiday in Byron Bay, however, Kylie and I were inspired by a shop selling produce loose and package free, and we thought this was something that our community in Summer Hill needed. So in July ’19 I quit my job as an IT solution architect, and started going about setting up MAD Wholefoods. It’s taken a while (so much longer than I planned!) but we’re open for business and would love to see you soon.