Back in early 2019, while on holiday in Byron Bay with the family, we saw a cool shop selling fresh wholefoods, unpackaged and plastic free. When we came home, we both thought our little village was crying out for something just like that.

Making a Difference
And that’s where the MADness began. We saw the old Summer Hill Bake shop had been empty for a while and started making enquiries. I quit my 30 year career in IT and put all my efforts into learning how to run a small, community-based, ethical retail food store.
So now here we are. MAD wholefoods is about helping people Make A Difference. Helping people use less plastic, eat less meat, reduce their carbon footprint, be more sustainable and waste less food.